To drive demand, create excitement, and add an extra sparkle to Dreamforce 2024, our partners turned to the creative team for help in developing large-scale assets that would enhance their initiatives. This year, we designed customizable “Hubs” that included account-specific events and experiences. We provided supporting materials such as emails, customizable agendas, invitations, five compelling reasons to attend, and follow-up emails. I led the copy strategy and execution, while Crystal handled the design aspects.