Southwest knows next-level hospitality, and to celebrate their trusted partnership, Salesforce wanted to give them a night they wouldn’t soon forget. With magical entertainment, photo-worthy fun, and a little bit of humor, guests experienced an evening unlike any other. But before they could do that, my team and I made all the assets they’d need to feel the “LUV,” as Southwest calls it. Below, you’ll find the complete demand generation for this event, including the invitation, confirmation, and reminder emails along with on-sight signage.