Dreamforce ‘22 Pre-Event Mailer
Dreamforce is Salesforce's annual three-day conference that brings tens of thousands of Trailblazers to San Francisco each year. After an all-virtual event in 2020 and a hybrid offering in 2021, the goal for Dreamforce 2022 was to generate excitement for the return of an in-person experience while also providing a virtual option. The theme for the event was "Global Family Reunion," and we aimed to make both in-person and virtual attendees feel connected to the magic of the occasion. To enhance their experience, we created a kit filled with fun items, including a collapsible laptop stand, a custom puzzle, and a unique set of enamel pins. I developed the creative strategy and wrote all the print materials included in this gift.
Design:
Megan Gray
Ben Warner
Copy:
Bradie Gray