To celebrate Emma Chalwin, our former Global Field Marketing Executive Vice President, transitioning to Workday, Salesforce created a personalized direct mail kit that reinforced our commitment to strong partnerships. Inspired by Workday's "Rockstars of Business" campaign, we crafted a bespoke experience to honor Emma's exceptional leadership. The kit featured a custom band poster, a Lilac Audio-Technica record player, and a vinyl record filled with 80s hits—her favorite decade. Collaborating with graphic designer Megan Gray, we developed the creative strategy, design, and curated gifts. This thoughtful gesture, combining visual design and personalized content, delighted Emma and solidified the continued partnership between Salesforce and Workday.