The World Economic Forum created the Zero Health Gaps Pledge as a “commitment from CEOs across industries and regions for their organizations to play their part by embedding health equity in core strategies, operations, and investments.” Salesforce was one of the first to sign. For this project, our Salesforce partners wanted to demonstrate their commitment to health equity, establish themselves as a leader in the health equity space, and rally ABM targets toward the initiative. We created this kit to do just that. Each recipient received the Lush Charity Pot Lotion, donating to small, grassroots organizations, a Misiyo Candle, giving someone in Rwanda three months of health insurance, and a set of custom matches to complete the gift. I led creative strategy, concepts, and copy creation, while Ben Warner led design execution.